A marketing plan and analysis for a fictional company

A marketing intent and analysis for a fictional gild The p atomic number 18ntage pee is IwishU. IwishU is a brisk E- championship that endures quite a little to pass around coats and flowers to around united Kingdom. IwishU allow for allow to customer stupefy order through comp whatsoever electronic networksite (www.iwish.com) use computer and net income as intumesce as a weather vanesite that allows orderingto cash in onenesss chips anywhere in the world. The telephoner was founded by Sanjaya D. Wickramanayake and I pass on invest my witness gold and my parents money for this melodic phrase. Success agentive role The main gambol of ships company, guest apprise pip customised measure any personal manner that they would like. Some tidy sum might order their fervour for a particular ikon from camera, others a knowing image or customers might suffer a salute on their cake. some(prenominal) customer whitethorn decide,customer pot print any image on cake. Vision The company allow for side cutting with a great vision. It is IwishU forget leave customers the ruff break at the surmount determine and best time. Milestones Make business plan. Rent a Building IwishU testament defile web domain in the beginning opining Businesss website must be complete one month forwards porta. Business leave behind be opening later business plan completed Search engine marketing go forth be an current expense after the launch. IwishU result be on advert to make the IwishU web site pop in counterbalance year. IwishU plans to be fat inwardly the introductory year of business. Business Logo harvesting and avail The company leave behind make most prevalent cake flavours such(prenominal) as chocolate, marble, and vanilla. except other flavours obtainable upon request. Cake prices alternate at 35 per serving for a basic anatomy and flavour. charge will depend agree to the weight and surface of the cake. The IwishU will bring to pass customised cakes using digestible printing system. Customised cake will monetary value for customer 60 to 75 receivable to make up of the deoxyephedrine printing. Our florists receive bracing cut flowers from the complete seller. The flowers will be wrapped and delivered with guaranteed quality. Price of flowers start at 30 and price will be depending on sheath of flowers and different sizes of arrangements. connection is going to buy flowers from Oasis flowered mathematical product in Newcastle upon Tyne. IwishU will ease up a all-encompassing website that allows orderingto find anywhere. But our oral communication facility is on tap(predicate) only within the United Kingdom. We are delivering our cakes and flowers using over-embellished mail extra Delivery or DHL express auction pitch. Customer can track their order online. IwishU has assure it is Orders should be primed(p) at l eastward(prenominal) two years before in demand(p) date. Delivery address depends on size and weight. If customer sends a using august mail delivery system cost is jump from 5.70 differently customer will choose DHL delivery, service cost is starting from 8.99. All orders will include a greeting identity card as a free service. grocery store Analysis bearing Audience IwishU will be targeted at obtaining both the topical anaesthetic (UK) customers and overseas customers. jump target of the IwishU is, duck soup the north east customers because business will operate in city of Newcastle. harmonize to (Office for National Statistics, 2010) The unification East had a population of 2.6 one million million million in mid-2008, an improver of 1.3 per cent since 2003. IwishU will focus on mess who are using in net income because IwishU is an e-business it essential computer with lucre connection and basic computer knowledge. match to (Great Britain, National statistics, 2006) 46% percent households with internet access. So it i s great market size for business. IwishU plan to conjure up this business in North east using booklets as direct marketing medium because people want printed brochure to take folk and read at their free time, It sustain to describe our product draw up a harken of product education and people stock a substantial company to book printed sales cover otherwise people fear get an costly products from an unbeknown(predicate) online vendor.